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Social Media Kpis You Should Be Tracking

Social Media KPIs You Should Be Tracking

The Social Media KPIs indicate performance and showcase the value of social media for a company. Same as Backlinks, KPIs are also important. Alternatively, maintaining accurate metrics enables your social team to make sure that your brand’s social strategy is good. And reaching its intended audience and that your company’s goals are being achieved.  Furthermore, …

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Top 3 SEO Mistakes That Can Impact Your Search Rankings

In this undeniable era of digital, practically every business is serious about its online marketing efforts. Building a long-time digital marketing plan takes careful planning and due consideration to several aspects. But it’s Search Engine Optimisation, or SEO as it’s commonly called, that shapes its base. It’s crucial to pay attention to every aspect of …

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Why Audience Segmentation Is Important In Digital Marketing

When it comes to digital marketing: one thing is true: there’s no one size fits all solution. Just as every business is uniquely different and has separate needs, every customer that you need to target is also a unique individual. This means you can’t really expect the same marketing message to resonate with everyone. Digital …

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