Whether you are a novice writer or a seasoned blogger, these copywriting tips will come in handy for you.
Writing a copy is an art that only a few people are blessed with. To take your writing skill to the next level, you will have to integrate some technical and psychological techniques. These copywriting strategies will help you entice your audience to interact more with your brand.
7 Good Copywriting Tips to Persuade Your Audience
So, how to write good copywriting?
Writing content for your website is one of those organic methods that can help you rank higher on Google’s search results page (SERP). Whether it is SEO or SEM, you need to possess good copywriting skills to convince your audience.
From PPC landing pages to products’ description pages, you should know how to make your copies more appealing. This will help you boost conversions and reach your goals quickly. Writing compelling copies is not a walk in the park, and you might have to hire copywriting services.
Now that you have decided to write copies to keep your readers engaged but you don’t know where to start. Below we have explained some strategies that will help you become more persuasive and sincere in your copywriting.
1. Identify Audience Needs
When it comes to priority, always put human readers on top over Google bots. After all, your audience is seeking content that solves their problems. As a writer, you need to identify those pain points.
Whether you are copywriting blog posts or landing pages, you need to focus on shorter sentences with a conversational tone. Prioritizing your audience’s needs will help you create a robust content foundation that is long-lasting.
2. Emphasize Benefits Over Features
It is one of those basic things that most copywriters learn when they begin their careers. Despite being a must-have strategy, most writers mess it up by writing fake benefits.
You need to understand that your readers are filtering out the parts that highlight the benefits of your product or service.
Nevertheless, many writers tend to keep on writing features and don’t pay attention to this copywriting advice. Let’s take the following questionnaire tool copy as an example.
Sign up for our Questionnaire Tool to avail:
- Unlimited queries
- A myriad of question styles
- Javascript code integration
- Editable surveys
- Instant notifications
What went wrong in the above copy? As we can see, the writer has mentioned all the features without highlighting any benefits offered. Customers are more likely to make a purchase if they read benefits in the product description.
3. Write Shorter Sentences
The attention span of an online reader is very short. You don’t want to scare them away by writing long sentences. Long sentences are even harder to grasp when you have to read them from a screen.
Make your viewers’ lives easier by keeping your sentences short. Furthermore, it is also easier to write shorter sentences – as long as the topic isn’t complicated. Just when you are about to add a coma, consider it again whether you really need to lengthen the sentence.
4. Be as Succinct as Possible
The fourth copywriting tip is that you need to be specific in your content. Rather than making general claims, you need to put up some convincing figures in your pitch.
Let’s take a look at what you should not do and what you should be doing.
Bad example:
Our lead conversion tools would help you double your sales within a month!
Good example:
Our conversion rate optimisation strategies help customers increase 47% of their annual leads.
Tip: Avoid using unnecessary exclamation marks in your copies, as it will make you appear sleazy and sketchy.
5. Target Emotions
You will be surprised to know that our emotions are deeply ingrained in our decision-making. No matter how logical you think you are when shopping online, you are heavily influenced by your emotions.
Apply this principle to your copywriting to convince people to make a purchase. Your copy should do much more than just making a logical appeal. Identify the variety of emotions you can touch in each copy.
6. Don’t Add Sugary Testimonials
Avoid adding sugar-coated customer testimonials in your copies. We have all seen those hard-to-believe testimonials that tell how perfect a brand is.
Do you think people will buy it? In most cases, people will easily spot a genuine review over a fake one. Having a persuasive text structure should not be confused with push-in-the-face content.
Too good to be true review nobody believes in:
Robert is the best copywriter in town. I’d recommend him to everyone.
Much more convincible testimonial:
I wasn’t sure about outsourcing copywriting stuff for my company. Luckily, I found Robert who helped me win more customers with his compelling copies.
7. Write Conversationally
Consider your copy as the digital salesperson of your company communicating with prospective customers. You have to write your copies in a way as if you are talking to the readers in real life.
The point of a copy is not to write ideas on a piece of paper, but it should act as an online medium of communication. Make sure to use everyday life words to make things easier to comprehend.
Conclusion
To sum it all up, you need copies to convince your audience and generate sales. These copywriting tips will help you level up your upcoming content strategy.
Copywriting is an integral part of any marketing strategy. Well-written copies not only help you capture your audience’s attention but it can also boost your conversion rate. From earning a higher return on investment to retaining your current clients, good copywriting can help your business in many ways.
