Realities are being reshaped.
In the present pandemic scenario, the physical world has taken a backseat. With social distancing becoming the norm rather than the exception, digital marketers are having to reinvent the marketing game.
But thankfully, technology has come to the rescue, and we’re not complaining. Advancements in computer science and technology have succeeded in creating a virtually enhanced reality. And marketers are taking full advantage of these advancements to help the current population of consumers.
Of all the modern marvels, two deserve special mention when it comes to digital marketing: Augmented Reality (AR) and Virtual Reality (VR).
AR and VR are powerful technologies that have had a profound impact on many commercial fields. Digital marketing is one of the major disciplines that is being reshaped by these two cyber innovations.
Today, we’re going to take a closer look at some of the ways AR/VR is reshaping digital marketing in present times.
AR/VR: A Short Primer
Before delving deep into the thick of things, it’s better if we define the terms AR and VR. This will no doubt allow us to better understand the discussion that follows.
Augmented Reality is essentially an overlapping of computer-generated imagery with real-world scenes. Here, real-world situations are overlaid with virtual images to give an enhanced view of the world.
Virtual Reality, on the other hand, is a fully immersive environment that allows the user to interact with virtual components. Both AR and VR require special equipment, such as AR/VR headsets and dedicated software.
Now that we have a basic understanding of what AR and VR mean, let’s take a look at some of the ways they are reshaping the digital marketing landscape.
Enhanced Customer Interaction
For digital marketers, better customer interaction and engagement have always been the ultimate goal. However, traditional means of digital marketing, such as email and video, don’t really offer too immersive an experience.
That’s where AR and VR can help. Both of these techniques deal with enhanced realities. Hence, they allow users the option to engage with brands in a novel and unique ways.
For example, using AR, customers can now try out fashion accessories before buying them online. Another prime example can be virtual tours of properties from the comfort of the home itself.
Better Storytelling
If there’s one thing digital marketing is all about, it’s storytelling. Unless you can convey your brand story to the customers properly, you won’t be able to gain customer attention.
With AR and VR, telling a brand story becomes all the more interesting. These immersive and interactive environments are perfect for reaching out to customers. And let’s face it, who can evade the allure of experiencing products and services in the cyber world?
Forging Better Relationships
No matter what, the ultimate goal of all digital marketing efforts is to build customer relationships. And nothing draws in the customers better than an enhanced reality experience.
Using AR/VR, digital marketing experts can connect with consumers on a more personal level. This helps to forge relationships that last long and strong.
Final Words
Traditional marketing was once the epitome of customer interaction. Then came digital, and marketers leaned towards these techniques. Today, AR/VR represents the cutting edge. So it’s no surprise marketers have been quick to utilise them.
And at OKdot, we’re experts in both these technologies. Using an expert combination of AR and VR, our marketing professionals can help your business reach out to users like never before.
So just get in touch with us today, and see your business scale unreal heights!
