Instagram is happening, and there’s nothing we can do about it.
It’s time to face facts, and they stand as follows: Instagram currently has over one billion active users per month. This makes it the third-largest social network on the planet, trailing only behind Facebook and YouTube.
With such a large fan following, it’s no wonder everyone from celebrities to businesses are vying for attention on the platform. However, growing on Instagram is no longer as easy as it was seven years ago. Today, the platform is nearly saturated, which makes the task of attention-grabbing that much more difficult.
However, you don’t have to worry, for we’ve got the solution. Here’s a list of the best Instagram marketing hacks that you can use in 2020. Using these tips, tricks, and techniques, you can grow on Instagram in no time.
Let’s dive in.
Make Use Of Influencer Quotes
You’ve no doubt seen Instagram posts that mention casual quotations, either by the posters or labelled ‘anonymous.’ While there’s nothing wrong with such quotes, it’s best to go with influencer quotes when posting on Instagram.
Influencer quotes carry authority and are immediate attention grabbers. What’s more, they allow you to build a large fan following by attracting those influencers’ followers.
While quoting influencers, make sure you credit the post, mention the source, and tag the influencer. This helps to build relationships that can stand you in good stead.
Hashtag It To Perfection
One of the biggest problems with Instagram is that it’s hard to land on the top of people’s search results. Well, with the right hashtags, you no longer have to worry about that.
Hashtags form the core of the Instagram search algorithm. By including relevant and trending hashtags in your posts, you make it easy for users to find them. This way, your exposure increases rapidly.
To utilise hashtags effectively, make a list of relevant hashtags and include them in all your posts. This will help maintain consistency, and also make the process that much faster.
Make The Most Of Video
If you’ve used Instagram of late, you’ve surely noticed that it is becoming more of a platform for video. While there was a time when Instagram meant still shots, today this is surely being replaced by video content, and fast.
If statistics are anything to go by, video is more attention-grabbing than any other form of content. This makes video the preferred content type for creators as well as consumers today.
When making Instagram videos, make sure you get the length right. Instagram is a platform for quick gratification. Hence your videos must be crisp, catchy, and optimal in length.
Share To Story Wisely
If there’s one universal truth to Instagram, it’s this: stories get more engagement than regular posts. Adding your posts to stories can give it the exposure that you actually need.
However, there’s a catch here as well. Instagram stories shouldn’t be used overmuch, as otherwise, they might just be ignored. So you must be judicious with your selections, and post wisely.
Final Words
Instagram may be nearing saturation, but it’s still growing rapidly. Therefore, you’d be sore to miss out on this platform. The above hacks, however, are just the tip of the iceberg. There’s a lot more where these came from.
And OKdot can help you apply them right. Our Insta experts are well versed in all the tips and tricks of the platform and can get you the engagement you need in no time.
So just place a call to Okdot, and let us take care of the rest.
