Video is the new king on the block.
Whether you’re looking to make a brand intro or a how-to guide, video is the medium to go with. Viewers today consume more than 500 hours of video every day. No wonder YouTube is the second largest search engine in the world.
However, making a killer brand video is easier said than done. No matter the effort you put into the audio/visual aspects of a video, without a great script it’s bound to fall flat. After all, your script is the foundation on which your video is going to be built.
And while writing a great video script is tough, with a bit of help from us, you can get the job done right. That’s why today, we’re here with a few prerequisites that need to be fulfilled before writing a brand video script. Once you take care of these, you can be sure to be on your way to success.
Let’s get started.
Flesh Out Your Goals
Diving into the writing process straight away is a recipe for sure disaster. Before you pen the first word of the script, make sure you know why you’re writing the script in the first place.
This refers to the goals that you’d like to reach through the video. Are you after more customers? Or maybe you’re looking to inform existing ones about a new product or service? Clearly defined goals will help to bring about much-needed clarity and focus to the script.
Spend Time On Customer Research
After you’ve clarified your goals, now it’s time to spend time on customer research. And make sure you put ample effort into this step. Unless you’re targeting the right demographic, you won’t be in a position to know what they want.
While performing customer research keep a few things in mind: what’s the age of your target audience? What do they relate to the most? And how can your video solve their needs? These are some of the questions you need to answer effectively for your video to be awesome.
Settle On The Right Tone
This is going to be a direct outcome of the above step. Your customer research will inform you about the tone of voice that’ll resonate with your target audience.
This is extremely important, as it will determine whether your video is able to effectively communicate with the audience or not. The tone of the video can be informative, quirky, or subtle. Your goals, along with the audience age group and education level should determine this.
Decide The Length
Next, decide on the length of the video. This is a tricky step, as too short a video might not be informative. At the same time, and extremely long and drawn-out one might cause viewers to lose interest.
While the ideal video length might not be easy to find, you can take the time to view similar videos. Take note of their length, how long they run, and what points they incorporate. All this will certainly be helpful.
Create An Outline
Finally, don’t jump right in and start writing the script; create an outline first. A well-rounded outline will allow you to focus on what’s important for the script. Otherwise, you might just find yourself straying off the right path.
The perfect brand video is easier said than done. But with a bit of preparation, you can be sure to get the best results. And if you think all this is too much to handle, just place a call to OKdot. Our brand video experts will be happy to help you out.