As shopping, services, and entertainment have all become digital, digital marketing has become the need of the hour. All businesses, big or small, can exponentially improve their profits by designing a good digital marketing campaign. Every year, social media add more users to their websites across Australia and beyond.

Just consider the statistics for Facebook, for instance. From January 2019 to September 2019, the number of monthly Facebook users in Australia soared from 15,000,000 to 18,000,000. This is a trend that cannot be ignored now that we are in 2020. Thus, catching up with digital marketing should be a top priority for businesses in 2020.

Here are a few digital marketing tools and strategies that can help South Australia enhance its business in 2020.

Web Design

Let us start with the basics. Decades after the first ever website was launched, web design still remains a crucial component of any digital marketing campaign. So, as you move into 2020, this basic element of digital marketing can work wonders for you. Remember that your website will be the first to be visited when your other digital marketing campaigns succeed.

All you need is an attractive, interactive and informative web design for your business. Additionally, publishing search engine optimisation (SEO)-friendly blogs and articles on your website has become an essential tool of marketing. This helps you draw traffic to your own website when users input search keywords relevant to your business.  

Smart speakers and smartphone voice assistants

Alexa, Google Home, and Siri have become quite the rage in Australia. The growing interest in these smart speakers and voice assistants is understandable. What South Australian would not enjoy hearing Alexa speak in our Australian accent? Perhaps it is this specialised and novel experience conjured by these features that customers tend to enjoy.

Clearly, voice search is here to stay. In 2020 and beyond, making your business more voice search friendly is a good strategy. Make your website more amenable to voice search by incorporating voice-relevant SEO features.

Increase visibility in web searches

Have the constantly changing web search algorithms thrown you off the game? With new search engine algorithms becoming more and more intelligent, it is prudent to update your ways too. Lagging on this front will only benefit your competitors.

For instance, think about designing your Google Ads is a manner that they show up in more web searches. Write your SEO blog posts in a way that the updated algorithms can benefit you. The recent BERT update to Google search means that you should focus more on long-tail keywords in your blogs. This will help you use digital marketing to your advantage.  

Machine learning and AI tools

Artificial Intelligence (AI) allows you to go beyond your own abilities and look for hidden trends in media and marketing. In 2020, South Australians should consider indulging in this marketing tool. Machine learning and AI are effective in consumer profiling.

In fact, combining your social media campaign with AI can help you analyse consumer interaction with your products and services. It is a great way to understand how your consumers like your products and services. It can help you modify your core strategy and up your sales. 

Social media marketing

Reports suggest that the average Australian spends around six hours on social media platforms every week. Thus, marketing your products and services on social media such as Instagram, Facebook and Twitter can greatly impact your sales. Everyone is doing this, from Netflix to Australia Zoo.

This is a relatively new trend in digital marketing that is here to stay in 2020 and beyond. Ads shown on such social media platforms have more visibility and recallability. This is because people can like and share them, unlike ads that are run on TV or in print media. This is an important advantage of digital marketing that you must leverage in 2020.

Conclusion

Incorporating these new and old digital marketing tools in your business could be overwhelming for small and big businesses alike. However, their significance in boosting your sales must not be overlooked. OKdot can help you catch up with these latest trends in digital marketing to make your business expand in 2020.