In this undeniable era of digital, practically every business is serious about its online marketing efforts. Building a long-time digital marketing plan takes careful planning and due consideration to several aspects. But it’s Search Engine Optimisation, or SEO as it’s commonly called, that shapes its base. It’s crucial to pay attention to every aspect of your SEO strategy for this reason. At Okdot, our experienced team knows exactly how to avoid common mistakes companies make in their SEO plans.
We’ve listed the top 3. Have a look!
Targeting the wrong keywords for optimisation
In SEO, keyword identification is an important step that everyone pays attention to. But the next bit, which is keyword optimisation and equally important, is often overlooked. Which categories of keywords not to choose for optimsation is very important to know! Have a look:
Keywords attracting window shoppers
Some keywords are just community-oriented and not customer-focused. As a result, they may bring in many site visitors, but these folks are just interested in free information.
Keywords of a generic nature
Generic topics are for everyone, so you might get plenty of traffic to your site. But they’d probably be just browsing, not showing interest in your services.
Keywords that are geographically irrelevant
There’s no point in optimising a global keyword if your business is only based in a local region.
Highly competitive keywords
Broad categories have stiff competition and will likely require a lot of SEO resources to devote time to good keyword rankings.
Opt for long-tail keywords instead
Long-tail keywords may seem challenging at first, but pay rich dividends as they’re specific, customer-centric, and result in more conversions.
Having Common Meta Descriptions and Title Tags for your site
Why are chapters titled differently in the index of a book? Why not just number them, considering they are all parts of the same book? It’s because a reader is likely to choose a book with titles accurately representing the contents of that chapter. It just simplifies the process of selection. The same principle also applies to a website.
Many businesses make the mistake of naming every page on the site after the company or the website itself. By doing so, they waste a precious opportunity. Each section of the site outlines a different aspect. The history of the business, the product catalogue, the geographical spread, the client list- everything is unique. That’s why their titles should be, too. In fact, well-thought-out titles come handy when your website is shared on social media or bookmarked. They are very helpful in enticing visitors to click on the site link.
A meta description also serves an important sales purpose. Continuing with our book example, it is equivalent to that important prelude or summary. The more compelling your site’s meta tags, the higher the number of site visitors. And the greater that number is, the better your revenue opportunities are.
Preferring the number of links to the quality of links
When a site has plenty of directory links which are not particularly qualitative, the effort is counter-productive. Building up links is important in long-term digital marketing, but paying attention to the kind of links is crucial. They should be industry-relevant and trustworthy. While the effort of getting one high-quality link to an influential blog may be high, it worthwhile.
Search engines are likely to attach a lot more credibility to your site when you do so. Remember that poor-quality links, even in large numbers, will likely be unsuccessful in improving your site rankings.
By tackling these pitfalls head-on, you’ll feel better prepared for your long-term SEO. Happy Marketing!