It’s been over three months since the world has been battling COVID-19, and the war is still on. The unyielding onslaught of this esoteric virus has taken the world by storm. With infections rising exponentially and the death toll reaching alarming levels, the entire world has come to a standstill.
Businesses, naturally, have not been immune to this virus. Employees are being forced to work remotely and real-world events and meets have been replaced by virtual ones. In such a scenario, the normal rules of business don’t apply.
But What If?
But what if this is the new normal? With the virus continuing its march across the continents, there really is no consensus regarding when things will again be normal.
Or if they will ever be the normal, we knew.
While there’s no doubt that the disease will subside eventually, there’s really no telling when. If anything is certain, it’s that the business ecosystem will certainly shift more to the digital. In such a scenario, it’s only natural that marketing too is going to take a digital leap.
More and more people over the world are choosing to stay home. With time, this might become a dominant trend. As a result, traditional methods of marketing are sure to take a beating.
In this situation, it’s likely, nay certain, that digital marketing will have to take businesses forward. With its reliance on digital media, this form of marketing can work wonders in a post-Corona world.
Let’s see how.
How Digital Marketing Will Lead The Way
The prime function of marketing has always been to inform, educate and motivate consumers. However, in the wake of the Corona outbreak, things have changed considerably. Now more than ever, consumers are looking to brands for the right direction.
This is, in effect, a direct response to the post-truth effect. Nowadays, fake news and unverified content have flooded the digital world. In this situation, digital marketing can act as a guiding light.
Following are some of the ways in which digital marketing will show the way forward.
Digital Marketing Can Reach Anyone
In the current world order, businesses cannot use traditional channels of marketing. As most people are staying home, regular methods such as billboards and posters won’t work.
And in the future too, this trend is expected to continue. People are expected to choose to work from home. And with a majority of the working population spending time online, businesses have no choice but to be where the consumers are.
This is where digital marketing will lead the way. With a focus on digital channels such as social media, this form of marketing has immense potential.
Already digital marketing has taken over a major portion of the marketing pie. If Corona does force humanity indoors for prolonged periods, digital marketing can become the only option.
Digital Marketing Is Cost Effective
COVID-19 had forced the world into an economic recession. Already, many small businesses are struggling to stay afloat. Plus, the spending population has less income on which to survive.
Naturally, spending inordinate amounts of money in this economic situation is certainly not feasible. Here also, digital marketing can be the solution. Due to its targeted reach, digital marketing can connect with customers on a personal level.
Plus, digital marketing can lead to better levels of engagement. Just think, customers are more likely to Google you after seeing an online ad. This is not achievable with a poster on a wall.
Digital Marketing Is Measurable
In the post-Corona world, resources are bound to be scarce. As a result, businesses will have to take every step very carefully. Here, regular measurement is the only key to survival.
And digital marketing is all about measurements. Every step you take, every move you make in digital marketing is quantifiable. This means businesses can utilise limited resources better and achieve higher ROI.
The entire world is going through an unprecedented crisis. Hopefully, things will soon be better. But after a global disaster such as COVID-19, the world will change.
At OKdot, we are committed to ensuring that it changes for the better. Using our plethora of services, your business can ensure that it remains relevant in these difficult times.